growth ProgramAre you an HVAC contractor looking for more leads? If so, you’re in the right place. This blog post will show you four actionable tips to help you get more leads and grow your business.
Signup for IAQ Leads
Leads are sourced from reputable publications, social media platforms, and syndicated articles, and then forwarded to the most qualified local contractors. You’ll be provided with the customer’s contact information, basic details about their home, services they expressed interest in, and the page where the lead was collected.
All of this information is sent in a simple email so that you always know what information the customer saw and can better understand their point of view. Find out if you qualify ⇢
Get Listed in Online Directories
One of the best ways to get more leads is to ensure your HVAC business is listed in online directories. When potential customers are searching for HVAC contractors in their area, they’ll likely come across these directories. If you’re not listed, you’re missing out on a great opportunity to get your name in front of potential customers. To get started, create a list of relevant local directories and make sure your business is listed in each one.
Use Google Ads
Google Ads is a powerful tool that can help you reach potential customers who are searching for HVAC contractors in your area. When you run a Google Ad, your ad will appear at the top of the search results page when someone searches for relevant keywords. This ensures that potential customers will see your ad and click through to your website. As a result, you’ll get more leads!
Optimize Your Website for Local SEO
Local SEO is essential if you want to make sure your website appears when people search for HVAC contractors in your area. To optimize your site for local SEO, start by claiming your Google My Business listing. Then, create content that includes relevant keywords and make sure your NAP (name, address, and phone number) is consistent across all of your web properties. By taking these steps, you’ll improve your chances of appearing in the local search results and getting more leads.
Run a Facebook Ad Campaign
Facebook allows you to target potential customers based on location, interests, and behaviors. This ensures that your ad is seen by people who are most likely to be interested in what you offer—i.e., those who need an HVAC contractor! To get started, create a compelling ad and target it to people in your area who might need your services.
