growth ProgramIndoor air quality (IAQ) products and services have become increasingly popular over the last few years as more and more people are interested in improving the air they breathe.
But even with the coronavirus pandemic slowing down, experts say that IAQ-related products and services will still be in high demand.
For contractors, it is important to start talking about IAQ now so that customers can get the information they need to make an informed decision. Let’s look at why contractors should become indoor air quality specialists.
Educate Yourself and Your Employees
The first step for any contractor looking to talk about IAQ is to educate themselves on the topic.
Learn about the different types of systems available, what each system does, and how it can help improve indoor air quality.
Make sure your employees are well-versed in IAQ topics as well; this will help them answer customer questions more effectively and demonstrate your commitment to providing customers with accurate information.
Consider installing some of these products in your home or office—it’s a great way to gain firsthand experience with the technology and can also be a great marketing tool when talking to potential buyers.
Ask Questions
When speaking with customers about IAQ products and services, ask questions about their allergies or breathing issues; this will help you determine which system would be best for them.
You can also ask questions about other aspects of their home or office environment—such as humidity levels or ventilation—to get an idea of how an IAQ system could best benefit them.
Asking questions shows customers that you care about their individual needs, which can go a long way toward building trust between you and them.
Take a Soft Approach
Once you’ve asked all the necessary questions and determined which system would work best for each customer’s unique situation, don’t push too hard when trying to sell them on an IAQ product or service.
Instead, please encourage them to research before making a purchase decision; this will give them peace of mind knowing that they made an informed choice based on their own needs rather than feeling pressured into buying something they weren’t sure about.
Also, remember to point out any discounts or promotions that might be available—this could tip the scales in favor of purchasing one of your IAQ systems over another brand’s offering.
Final thoughts
Indoor air quality is becoming increasingly important as people look for ways to improve their health and well-being. As a contractor, it is important to start talking about IAQ now so that customers know what options are available when purchasing.
Educate yourself and your employees on the different types of systems available so that you can provide accurate information when answering customer questions; ask specific questions related to allergies or breathing issues; take a soft approach when presenting products instead of pushing too hard; and point out any discounts or promotions that might be available.
By doing all these things, you’ll be able to provide customers with everything they need when considering an IAQ product or service!
